Executive Summary On January 21, 2025 , Tate McRae released her highly anticipated song "Sports Car" , but its viral moment had already...

Leveraging a Pre-Release Strategy to Build Anticipation, Spark Curiosity, and Achieve Over 72 Million Streams in 7 Months Executive...

How a Viral Dance Challenge Turned Bossman Dlow into a Social Media Sensation and Boosted 'Shake Dat Ass' by 9,048.82% Executive Summary...

The Viral Hit of Summer 2024—How Social Media Elevated 'KEHLANI' to Global Success and also growing Jordan Adetunji's career Executive...

From Niche Track to Millions of Listeners—How TikTok Challenges Revive and Redefine Musical Success Executive Summary BlackMayo’s track...

Millions of Streams in Just Weeks—See How Social Media Challenges Shape Musical Success Executive Summary On June 7, 2024, Charli XCX...

Viral Growth in Weeks—How TikTok Challenges Redefine Musical Success Executive Summary On July 17, 2024, Odetari released his track...

10 Million Streams in Under a Month—Discover How Social Media Challenges Drive Musical Success Executive Summary On July 26, 2024 , Ice...

Discover how dance challenges are breaking barriers and connecting artists like Megan Thee Stallion with audiences worldwide. Executive...

Introduction : In July 2020, TikTok announced its Creator Fund with great fanfare, promising to invest $1 billion in the United States...

There’s no secret anymore: the bond between creators and artists is the recipe for success in the music industry. In today’s social...

In today’s content-saturated world, standing out as a creator has never been more challenging. With millions of creators vying for...