Bossman Dlow / Flawda "Shake Dat A**" TikTok Challenge Case Study

How a Viral Dance Challenge Turned Bossman Dlow into a Social Media Sensation and Boosted 'Shake Dat Ass' by 9,048.82%

Executive Summary

On January 1, 2023, Bossman Dlow released his track "Shake Dat Ass," a high-energy anthem with undeniable potential. However, its trajectory changed dramatically when Flawdaa, a rising TikTok creator, launched a dance challenge on June 17, 2024. What began as a micro-movement quickly exploded into a viral sensation, captivating audiences worldwide and redefining Bossman Dlow's career.

Before the challenge, "Shake Dat Ass" had garnered 254,963 cumulative streams on Spotify, with a modest daily growth of 80 streams/day. Following the TikTok challenge, the track experienced a staggering surge, surpassing 5 million streams in just six weeks and accumulating 23,326,111 streams by November 12, 2024—an unprecedented 9,048.82% growth. This case study illustrates the pivotal role of social media challenges in amplifying music visibility, connecting artists with new audiences, and driving exponential growth in both streams and cultural relevance.

Spotify Stream Growth Timeline

Pre-Challenge Track Performance

• January 1, 2023 (Release Date): "Shake Dat Ass" was released, slowly gaining traction with 1,008 cumulative streams by November 5, 2023.

• June 17, 2024 (Challenge Creation Date): By this date, cumulative streams had reached 254,963, reflecting steady but modest growth with an average of 80 streams/day.

Challenge Created Date

• June 17, 2024: TikTok creator Flawdaa launched a dance challenge for "Shake Dat Ass," marking a turning point for the track. The challenge quickly gained traction, becoming a viral hit and driving significant traffic to Spotify.

Post-Challenge Track Performance

• July 29, 2024 (Six Weeks Post-Challenge): Cumulative streams surpassed 5 million, with an average daily growth of 107,407 streams/day, a 1,342x increase compared to pre-challenge rates.

• November 12, 2024: Cumulative streams reached 23,326,111, reflecting a 9,048.82% growth since the challenge's creation.

Spotify Growth

This graph shows the Spotify streams from it's release date to the end year of 2024

Impact of the Challenge on Bossman Dlow’s Career

1. Skyrocketing His Music Career

The TikTok dance challenge for "Shake Dat Ass" catapulted Bossman Dlow’s music career to unprecedented heights. The track grew from 254,963 streams pre-challenge to over 23 million streams by November 2024, an astounding 9,048.82% increase.

2. Social Media Journey Before the Challenge

• Prior to the challenge, Bossman Dlow had limited focus on social media. While he actively posted on TikTok, his presence was modest, with most of his efforts centered on Instagram.

• At the time, his TikTok account had under 100K followers, with posts receiving minimal engagement. Social media was not a primary strategy in his career before the challenge.

3. Jumpstarting His Social Media Journey

• The success of the TikTok challenge was a turning point. Recognizing the momentum, Bossman Dlow posted a video of himself with girls performing Flawdaa’s challenge, which went viral, garnering 16M views.

• This single post brought in over 500K new TikTok followers, transforming him into a social media personality. The challenge not only boosted his music streams but also laid the foundation for a highly engaged and loyal fanbase.

4. Advancing Toward Superstar Status

• The viral moment and his ability to capitalize on it set Bossman Dlow apart as an artist who can command both music and social media spaces.

• His expanded audience and newfound visibility opened the door to collaborations, endorsements, and live performances, moving him closer to superstardom. Bossman Dlow’s career now reflects the blueprint for success in today’s music industry, where social media presence is as crucial as musical talent.

Graph of the artist TikTok followers over time

This Graph shows the Artist TikTok followers prior when the challenge was created and the impact it made after

This is the video that was posted by Bossmandlow that generated 16M views and gain him over 500K followers

TikTok Analytics

Key Metrics

• Total TikTok Posts Using the Audio: 589K

• Average Views (Top Videos): 73.7M

• Average Likes (Top Videos): 9.4M

• Average Comments (Top Videos): 56.5K

• Average Engagement (Top Videos): 1,561%

Top Creators Who Jump-Started the Challenge

• Flawdaa (Creator of the Challenge): 15.6M views, 1.7M likes, 94.1K shares, 6,987 comments.

• Taye Diggs (Top Contributor): 20.3M views, 3M likes, 391.1K shares, 48.3K comments.

• Jersey Joe (Trending Contributor): 23.6M views, 2.6M likes, 182.6K shares, 15.5K comments.

This is the original post of the challenge that was created on June 17, 2024

Written by: Nick Breen, Founder & CEO of CollabVerse Media