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Ice Spice’s / Austin Taylor “BB Belt” TikTok Challenge Case Study

Updated: Mar 5

10 Million Streams in Under a Month—Discover How Social Media Challenges Drive Musical Success


Executive Summary

On July 26, 2024, Ice Spice released her electrifying single “BB Belt,” strategically pairing it with a meticulously pre-planned TikTok dance challenge led by creator austintaylorrrr, who boasted over two million followers. Just three days after the song’s release, the challenge launched, propelling “BB Belt” to immediate viral success.


On its debut, the track garnered 931,176 Spotify streams, with streams surging past 4.1 million within the first week. By the end of the first month, cumulative streams exceeded 10 million, and as of December 2024, the track had reached an impressive 17.1 million streams. This seamless collaboration highlights the extraordinary power of social media to amplify an artist’s reach and solidify their status as a cultural phenomenon.


Spotify Stream Growth Timeline


Pre-Challenge Track Performance

  • July 26, 2024 (Release Date): “BB Belt” debuted with 7,832 streams on Spotify.

  • July 28, 2024: Cumulative streams reached 341,715, averaging 167,942 streams/day in the days leading up to the challenge.


Challenge Created Date

  • July 29, 2024: TikTok creator austintaylorrrr launched the official dance challenge, driving streams to 931,176 


Post-Challenge Track Performance

  • August 1, 2024 (Three Days Post-Challenge): Daily streams peaked at over 1.2 million, fueled by the challenge’s virality.

  • August 29, 2024 (One Month Post-Challenge): Cumulative streams surpassed 10 million, reflecting consistent engagement.

  • December 28, 2024: By the end of the year, cumulative streams reached 17.1 million, cementing the track’s long-term success.


Spotify Streams Over Time

This Graph shows the Spotify streams from it's release date to the end of the year of 2024
This Graph shows the Spotify streams from it's release date to the end of the year of 2024

TikTok Analytics

Key Metrics

  • Total TikTok Posts Using the Audio: 100.1K

  • Total Views (Top Videos): 295.5M

  • Total Likes (Top Videos): 30.5M

  • Total Comments (Top Videos): 236.7K

  • Average Engagement (Top Videos): 267.1%


Top Creators Who Jump-Started the Challenge

  1. austintaylorrrr (Original Challenge Creator)

    • 10.6M views

    • 1.3M likes

    • 46K shares

    • 4,503 comments

  2. Flighthouse (Top Contributor)

    • 13M views

    • 1.2M likes

    • 9,276 shares

    • 1,019 comments

  3. Flora (Top Contributor)

    • 11.5M views

    • 1.4M likes

    • 26.6K shares

    • 2,671 comments


The Original Video that started the Challenge off


Impact on the Artist

The success of Ice Spice’s “BB Belt” TikTok challenge underscores the transformative power of social media in the music industry. By collaborating with creators like austintaylorrrr, Ice Spice achieved remarkable milestones, including surpassing 17.1 million Spotify streams within five months of the song’s release. This partnership not only elevated her career but also demonstrated how dance challenges can serve as a recipe for success, bridging the gap between artists and audiences in unprecedented ways.


At CollabVerse Media, we believe in the unparalleled potential of such collaborations to unlock new opportunities for both artists and creators. Social media is no longer just a promotional tool—it’s a launchpad for global success. Join CollabVerse today to harness the best of both worlds and take your music to the next level.


Written by: Nick Breen, Founder & CEO of CollabVerse Media



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